I am in no way promoting Luvs diapers here – in fact, I’ve never used Luvs at all. However, I really like their new ad campaign, and think it’s worth a moment of our time. I love how they took the opportunity to support breastfeeding in their diaper commercial! It’s funny, attention grabbing, and genuinely promotes breastfeeding in public. Also, I like the honesty of the message: motherhood is a learning process!
It certainly isn’t flawless (see Luvs questionable sentiments about breastfeeding in public on their blog post titled “Hooter Hider or Let It All Hang Out“), but I do like their use of humor!
Read more about the ad campaign here.